What you’ll learn
- Fundamentals of Market Research: Understanding the basics of market research, including its definition, concept, and historical development.
- Market Research Process: Learning about the step-by-step process involved in conducting market research, from defining information needs to report structure
- Market Research Techniques: Exploring various methodologies and data sources used in market research, along with different types and applications.
- Market Research Case Studies: Analyzing real-world case studies to gain practical insights into market research strategies, including company overviews
- Application of Market Research: Understanding how market research is applied in different contexts, including customer segmentation, geo assessment profiling
- Evaluation and Course Correction: Learning how to evaluate market research results, identify areas for course correction, and realize objectives effectively.
- Data Analysis and Interpretation: Developing skills in data analysis, interpretation, and deriving actionable insights from market research findings.
- Strategic Decision Making: Using market research insights to inform strategic decision-making processes within organizations, optimizing marketing strategies
- Ethical Considerations: Understanding the ethical considerations and best practices involved in conducting market research and handling sensitive consumer data
- Practical Application: Engaging in practical exercises, discussions, and assignments to apply theoretical knowledge to real-world scenarios
How to Enroll Market Research Demystified: Tools for Business Success course?
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