Creating Strategic and Operational Marketing Plans

Creating Strategic and Operational Marketing Plans

What you’ll learn

  • Understand various business orientations and the emerging of the Marketing Orientation
  • Define key Marketing concepts from credible academic and professional references
  • Explain the Marketing scope and its importance for any organization
  • Outline vital Ethical considerations when practicing marketing
  • Explain the Marketing Planning Process based on the APIC framework
  • Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines
  • Analyze the market by a critical assessment of the Macro, Micro, and Task environments
  • Reflect on best international marketing practices throgh many cases studies at different sectors
  • Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
  • Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools
  • Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
  • Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
  • Understand the concepts of Segmentation, Targeting, and Positions (STP)
  • Defining and managing the 7Ps of the Marketing Mix
  • Demonstrate the elements of the Corporate Identity Mix
  • Understand the Customer Journey while assessing various touchpoints
  • Developing Operational Marketing Plans based on SMART objectives

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Who this course is for:

  • Marketing Managers and Directors who want to create strategic and operational marketing plans.
  • People who are aiming to create a solid marketing foundation.
  • Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.

How to Enroll Creating Strategic and Operational Marketing Plans course?

  • To Access "Creating Strategic and Operational Marketing Plans" Click on Enroll Now button at end of the post. It will redirect you to Udemy Course Page and then you can start the enrollment process.
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  • How many members can access this course with a coupon?

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