Best Free Marketing Analytics Courses

Best Free Marketing Analytics Courses

Do you want to learn Marketing Analytics? Here we listed Best Free Marketing Analytics Courses which will help you learn Marketing Analytics, with online video tutorials taught by industry experts and are suitable for beginners, intermediate learners as well as experts.

Basics of Marketing Analytics

By the end of the course, you’ll be able to learn

  • Explain types of analytics and how data-driven decision making impacts marketing
  • Define and evaluate a brand and brand architecture
  • Calculate customer lifetime value and its components
  • Design and conduct experiments to test hypotheses about marketing and sales
  • Interpret regression outputs and their impact on marketing
Duration: 5 weeks (2 hours/week)
Rating: 4.4 (7 ratings) out of 5 
Offered by: Darden School of Business, University of Virginia
URL: https://www.futurelearn.com/courses/uva-darden-marketing-analytics

Marketing Analytics

By the end of the course, you’ll be able to learn

  • Demand forecasting using customer-base models and statistical approaches
  • Market segmentation methods and best practices for identifying potential customer segments and focused targeting
  • Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
  • Factors to consider while designing and introducing new products to the market
  • Calculating Optimal Pricing for products and services to get the best ROI
  • Assessing Marketing ROI for making better and data-driven decisions
Duration: 12 weeks (8-10 hours/week)
Rating: 4.4 (7 ratings) out of 5 
Offered by: Columbia University (Kamel Jedidi, Asim Ansari)
URL: https://www.edx.org/course/marketing-analytics

Marketing Analytics

By the end of the course, you’ll be able to learn

  • How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
  • How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
  • How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
  • How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Duration: Approx. 16 hours
Rating: 4.6 (2,675 ratings) out of 5 
Offered by: University of Virginia (Rajkumar Venkatesan)
URL: https://www.coursera.org/learn/uva-darden-market-analytics

Foundations of marketing analytics

By the end of the course, you’ll be able to learn

  • Learn the inner workings of statistical segmentation
  • How to compute statistical indicators about customers such as recency or frequency
  • How to identify homogeneous groups of customers within a database
  • Learn to perform managerial segmentations
  • Learn how to segment a database now
Duration: Approx. 4 hours
Rating: 4.5 (561 ratings) out of 5 
Offered by: ESSEC Business School
URL: https://www.coursera.org/learn/foundations-marketing-analytics

Marketing Analytics: Products, Distribution and Sales

By the end of the course, you’ll be able to learn

  • Product: Conjoint analysis
  • Product: Decision trees
  • Distribution: Store location decision model
  • Sales: Consumer sales process for brick and mortar and ecommerce channels
Duration: 4 Weeks (5–7 hours per week)
Offered by: University of California, Berkeley (Stephan Sorger)
URL: https://www.edx.org/course/marketing-analytics-products-distribution-and-sale

Marketing Analytics: Price and Promotion Analytics

By the end of the course, you’ll be able to learn

  • Price Analytics
  • Promotion Analytics
  • How to allocate marketing budgets over multiple campaigns
Duration: 4 Weeks (5–7 hours per week) 
Offered by: University of California, Berkeley (Stephan Sorger) 
URL: https://www.edx.org/course/marketing-analytics-price-and-promotion-analytics
Marketing Analytics: Marketing Measurement Strategy

By the end of the course, you’ll be able to learn

  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success
Duration: 4 Weeks (5–7 hours per week) 
Offered by: University of California, Berkeley (Stephan Sorger) 
URL: https://www.edx.org/course/marketing-analytics-marketing-measurement-strategy
Marketing Analytics: Competitive Analysis and Market Segmentation

By the end of the course, you’ll be able to learn

  • Competitive analysis
  • Market segmentation
  • How to analyze and structure markets
  • Application of advanced programming languages toward segmentation
Duration: 4 Weeks (5–7 hours per week) 
Offered by: University of California, Berkeley (Stephan Sorger) 
URL: https://www.edx.org/course/marketing-analytics-competitive-analysis-and-marke
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

By the end of the course, you’ll be able to learn

  • Learn the short history of digital technology developments in four epochs and the three-step marketing model
  • Learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems
Duration: Approx. 17 hours 
Rating: 4.5 (3,370 ratings) out of 5 
Offered by: University of Illinois at Urbana-Champaign (Kevin Hartman)
URL: https://www.coursera.org/learn/marketing-analytics
Foundations of Marketing Analytics Specialization

By the end of the course, you’ll be able to learn

  • Find, extract, organize and describe data to support business decisions
  • Identify, quantify and interpret relationships between variables
  • Derive customer insights from your data
  • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
  • Present and justify a course of action to management
Duration: Approx. 7 months  (2 hours/week)
Rating: 4.3 (387 ratings) out of 5 
Offered by: Emory University (David Schweidel)
URL: https://www.coursera.org/specializations/marketing-analytics

 

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