Creating Strategic and Operational Marketing Plans

• Understand various business orientations and the emerging of the Marketing Orientation
• Define key Marketing concepts from credible academic and professional references
• Explain the Marketing scope and its importance for any organization
• Outline vital Ethical considerations when practicing marketing
• Explain the Marketing Planning Process based on the APIC framework
• Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines
• Analyze the market by a critical assessment of the Macro, Micro, and Task environments
• Reflect on best international marketing practices throgh many cases studies at different sectors
• Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
• Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools
• Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
• Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
• Understand the concepts of Segmentation, Targeting, and Positions (STP)
• Defining and managing the 7Ps of the Marketing Mix
• Demonstrate the elements of the Corporate Identity Mix
• Understand the Customer Journey while assessing various touchpoints
• Developing Operational Marketing Plans based on SMART objectives

Who this course is for:

• Marketing Managers and Directors who want to create strategic and operational marketing plans.
• People who are aiming to create a solid marketing foundation.
• Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.