Marketing Analytics: Pricing Strategies and Price Analytics

Marketing Analytics: Pricing Strategies and Price Analytics

What you’ll learn

  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)
  • Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
  • Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
  • Learn why do prices of high tech products usually drop over time (Price Skimming)
  • Learn why airlines overbook their aitplane (Revenue Management)
  • Solid understanding of basic Marketing and pricing concepts
  • Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit
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