What you’ll learn
- Starting from scratch, attain proficiency in Google Analytics for growth marketing
- Learn the essential tool to become an analyst, product manager or online marketer
- Online Customer Funnel and Google Analytics data model explained visually in detail
- 10 hands-on practice exercises with demo account structured like mini business use cases
- Professional tips from industry veteran who has used and taught Google Analytics for 9 years
- Quickly setup Google Analytics for your own website (simple cases)
- Access demo account for immediate hands-on learning
- Analyze and track online audience, behavior, acquisitions and conversions
- Walkthroughs and explanations of the most commonly used reports in the industry
- Create custom reports from scratch to export to Excel or share with others
- Primer for most important advanced reports including flows and cohort analysis
- Analyze smarter with Dimensions, Metrics and Segments
- Setup and work with goal tracking in Google Analytics
- Basic setup and administration for sole proprietor running an online business
- Review of the 35 most important terms and concepts in Google Analytics
