What you will Learn
- Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
- Understand approaches to visualizing data effectively
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
How to Enroll Digital Marketing Analytics in Practice course?
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