What you’ll learn
- There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and become qualified to have a lot of money!
- Master multiple disciplines and tools to build a product or business from the ground up.
- Learn to use strategic and idea generation tools that can help you get a handle on marketing strategy and focus on the big picture.
- Hone new skills online with expert faculty.
- You will learn how to deconstruct any business idea into its main parts using the Business Model Canvas.
- Products don’t create value, customers do. Learn how to perform customer discovery and qualitative research.
- We will then learn how to take the Business Model assumptions and turn them into facts through the Lean Startup Method of customer discovery and validation.
- You will gain an understanding of enterprise formation and LLCs and Corporations.
- We will explore the concept of Minimal Viable Product and iterative techniques for converging on Product/Market Fit, the holy grail of the startup process.
- You will learn how to research, draft and file your own patents in order to protect your ideas and create valuable assets for your startup enterprise.
- You will gain a solid understanding of Startup Financing Stages and Funding Rounds.
- We will examine and explain the roles of Angel investors and Venture Capital.
- You will gain facility with the intricacies of the Cap Table and Valuation techniques.
- Learn how you get, keep and grow customers.
- Learn how to sell and deliver.
- Marketing is really about being outwardly focused and customer centric. Learn how.
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