Digital Skills: Web Analytics

What topics will you cover?

Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics

By the end of the course, you‘ll be able to…

Describe what analytics is
Explain why analytics is important for business
Identify the different types of analytics including descriptive, diagnostic and prescriptive
Describe the various web analytics processes and metrics used to measure online success
Describe the segmentation process and explain why it is a useful analytical technique
Identify the challenges faced by businesses in getting the right data
Describe what Google Analytics is and explain why it is a useful tool

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

How to Enroll Digital Skills: Web Analytics course?

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How many members can access this course with a coupon?

Digital Skills: Web Analytics Course coupon is limited to the first 1,000 enrollments. Click 'Enroll Now' to secure your spot and dive into this course on Udemy before it reaches its enrollment limits!