What you’ll learn
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Definition and key features of brand reputation
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Reasons to manage brand reputation
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Reputation management methods: ORM and SERM
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Main components of reputation management
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Brand monitoring to analyze your current reputation
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Manual and automatic monitoring tools
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Brand Mentions as an automatic monitoring tool
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Competitor analysis
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Analysis of monitoring results and building reputation management strategy
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Strategy implementation and brand management optimization
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Ways to increase brand and customer loyalty
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Work with reviews and negativity
